As a cultural hub of art, music, fashion, and innovation, it’s no surprise that the elegantly simple and universally flattering plain white t-shirt would make an appearance in Harlem. The New York Times takes a look at the intersection of culture and street style with a video of this unique area of the city that many tourists and native New Yorkers refer to as a sixth borough. Harlem native Ariel Weekes discusses the magic of its “indigenous soul” and authenticity. “People here are here because they love it. They do things because that’s what they are, and who they are.”

Applying that simple, uncluttered sentiment back to t-shirts, I couldn’t have worded it better myself. Although ostensibly insignificant decisions, the choices we make about what we wear become significant because they represent an extension of who we are, guided by everything from our values and passions to where we live and cultures that surround us. Trust us, you don't want something like that in the wrong hands. With WhoopTee you have the power to create exactly what you want, when you want it, and how you want it. Dang–that’s a whole lot for a humble white tee to accomplish!
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