Surge is back!! What’s Surge? Only the first energy drink produced in the mid-1990’s that tastes like the perfect mix of Sweetarts, cheap wine and sugar!

Why is Surge back? Back by popular demand, via Facebook campaign by middle aged, tech savvy individuals whose thirst for bad energy drinks can’t be quelched by the two dozen choices offered in most grocery stores.

What does it look like? The can is reminiscent of a break dancing contest poster hosted at the first annual X Games, donned in neon green and white with a “splash” of red emblazoned with a cartoon-fashioned SURGE.

Why should you care? You shouldn’t – unless you’re a fan – then you already knew anyway.  But this just goes to show you how companies will back fans in support of any niche product that can make money.  “In this new era of marketing, we’re exploring segmented delivery of our portfolio to consumers,” adds Racquel Mason, associate vice president of sparkling flavors, Coca-Cola North America. “Previously, a smaller brand would never have had a realistic shot at commercialization. Now with Amazon, consumers can order a product like SURGE and have it delivered directly to their doorstep. It’s the democratization of demand.”

What can you do with this information?  The take home lesson is this: You have the power to decide what dies, and what can be resurrected in the marketplace – just like a commercial Jesus!   This comeback story began with 3 guys that loved Surge so much, they pooled enough money to buy a billboard outside Coca-Cola’s headquarters; the ad claimed their love for the drink and directed the company to its Facebook Fan Page. Soon after came signs, CUSTOM T-SHIRTS and holiday cards. (I’m not saying any copyright laws were broken, but you can only imagine.)

Starting a movement is as easy as designing a shirt and starting a fan page.  Miss the unique flavor of General Mills French Toast Crunch? Make a t-shirt!   Can’t live without Maybelline Lash Stylist Mascara? Make a t-shirt!  Your body still craves the cool touch of the original Nintendo 64 ergonomically designed controller? Go on eBay . . . then make a t-shirt!

Be your own billboard in a Whooptee custom t-shirt.  Choose from dozens of templates and art or create an original design.  We can’t lobby on the streets of Times Square but we can get you noticed while you’re there!


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