If you’ve been reading our series of guides for the Ultimate Flea Market Hustle or our guide on grassroots marketing at festivals, you have a pretty good handle on setting up and stand and selling custom tees in a market, swap meet, craft show, festival or trade show setting. No what happens when we take the selling front from online to offline? In this day and age, ecommerce is making it easier and easier to sell from home. 

 

No, moving to the internet doesn't mean all you have to do is click a button and get instant sales. Remember that old line from Field of Dreams, “if you build it, they will come?” Well, that’s not necessarily true. If you build it, they will come…with lots of promotion and effort. It’s easier to sell online now, but it doesn't happen without investing time and hard work. 

 

This includes building up your social media accounts to get the word out. You can throw money at the problem, but if you don’t have a real understanding of who your customers are and what they want, it will all go down the drain. Start from the bottom, get to know your customers, build up relationships, and give them content they will interact with and share. 

 

There are a few different options for selling out there. Of course, you can sell directly from your ecommerce website. You can also sell on popular marketplaces like eBay, Etsy, and Amazon. Facebook has rolled out a store feature that lets you sell products directly from a Facebook page, which is easy to integrate into your social marketing strategy as you cut out the middle man. 

 

Another key aspect to selling shirts online is to get really good at shipping. WhoopTee offers free shipping to all of our customers. No matter if you offer free shipping to your customers or charge for it, you need to get good and trimming shipping costs. This means reusing shipping materials when possible, shopping around for the best rates, or prepaying for postage online. You need to be organized also, and dedicate an area to storing and packing your products and shipping supplies in a way that it is easy to find the right shirts to fill orders quickly and package them up efficiently. You will save yourself time, which is a resource in finite quantity and make your shipping process more efficient. 

 

Be sure to keep good track of your inventory. This is important for accounting, for filling orders, and for ordering more shirts when you’re getting low. After a while you will get a sense of how fast shirts sell and when you need to reorder. Our orders ship for free in two weeks. You can use inventory software or do it by hand with spread sheets or pen and paper. 

 

Remember, selling online can be very cost effective and lucrative, but you have to put in the work and be smart.


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